In 1928, the first Hermès watches, which used movements manufactured by the major Swiss watchmakers, went on sale in the company’s store on the rue due Faubourg Saint-Honoré in Paris. Half a century later, in 1978, Hermès set up its own watch production facility in Biel, the centre of the Swiss watchmaking industry. With its leather workshop in Biel, Hermès is the only watchmaker to produce its own straps.