In 2012, Longines celebrated its 180th anni-versary in the placid little Swiss town of Saint-Imier. This is where the founder of the com-pany first entered the watch industry, initially as a trader and retailer in 1832. But before long his company began to manu-facture its own timepieces and developed a passion for the highly unusual along the way. In an un-broken history from those pioneering times extending right up to today, Longines has received numerous prizes and awards for the quality of its research and technical achieve-ments. But the greatest accolade to be paid to the company comes from its many customers who are delighted to follow the elegant, clear designs of these sporty watches.